Ever wondered where those results come from when you search a business name or a business service in Google and see the results on a map? The answer is Google Business Profile. Your listing appears right when people are searching for your business or businesses like yours on Google Search and Maps. Google Business Profile makes it easy to create and update your listing — so you can stand out, and bring customers in. It’s free and if you don’t already have a listing, you should! Set up an account Head over to Google and simply follow the prompts to set up an account, or login to an existing Google account and add all your details. Don’t forget to get your account verified. Google will usually send a postcard in the mail to verify your address. Work from home address? If you work from home or visit customers onsite, you don’t need to show your actual address. Instead you can show the area that you service.